Marketing and Websites for Laboratories
Finding customers as a test or calibration lab, is never easy. For a start, your customers often will not even know what they want before they speak to you, just that they need something. With this type of business, it's essential to focus on building a brand as a trusted advisor. There's often a very fine balance between properly explaining what you offer and blinding with science. In many cases, you have to try to please both customers that are unsure of what they need and customers that are professionals in your field.